Asili Beauty is natural, classy, authentic, and delicate. It is soft, it feels good on your skin. It is your grandmother’s soft hands on your skin. Remember back in the days? Her hands rubbing your face, all extra and rough, lips flying everywhere, closing your eyes extra tight to avoid getting whatever it is in your eyes; simply to let your melanin shine. That is what Asili Beauty is… a brand paying homage to ancestry. 

The herbalist behind the brand, Najiyyah Imhotep, has keen memories of her grandma. She knows her grandmother would have used her products without a doubt! “It has always been important for her to smell good, look presentable, have soft skin, and a radiant glow!” says Najiyyah. Upon her grandmother’s transition, Najiyyah wanted to honor her legacy by creating a brand that would be as natural as possible. Her grandma transitioned after suffering from long term exposure to the chemicals in beauty products she used her entire life. Najiyyah knew in order to fuel her anger into passion she would have to change the way products were made. Her passion quickly stemmed into her purpose and now honoring her family and legacy. Asili Beauty is a brand paying homage to ancestry, literally. 

Mrs. Grant would have loved the coconut almond and lavender lemon product line; along with the bundle pack that includes both a face wash and face mist says Najiyyah. The all-natural beauty brand sits comfortable amongst other brands by remaining both affordable and authentic. Who doesn’t wanna know what you’re putting on or in your body by a show of hands? I’ll wait. Either way you’ve come to the right place!

At Asili Beauty, the products include Lemongrass Rosemary Hair Serum, a very popular product amongst Kings in the community along with the Black Soap Beard Wash; Peppermint Shampoo, Ylang Ylang Face Butter, Sweet Rose Hair Mist, Herb Hair Rinse for all coils and textures, locs included, and a Coconut Almond Body Butter, which is one of the newest scents which is very light and airy. “The essence of the body butter gets trapped in your skin leaving a lasting tight seal of moisture” said one Kween. 

Asili Beauty is the brand you think of first when shopping black owned skin care. It is a brand closest to ancestry origins with all natural roots for a bangin’ price. Buy these products to tap into your inner royalty. Radiate from head to toe, in and out, with Asili Beauty on your skin; and remember Asili Beauty is a brand paying homage to ancestry and you for many generations to come.